gameslife was my first personal project at Smart Press. It was something I created entirely from scratch, having the intention to aim towards a more casual audience. gameslife was a completely different videogames website compared to the competition. Its readers and visitors were mostly consumers who played videogames in a rather casual way; i.e. no Call of Duty weekends, no 7-times-a-week raid nights! You know what’s better than a big-boobed hottie? A big-boobed hottie holding a gamepad.
Yeap, gameslife had (and still does) plenty of chicks, physical and digital, lots of interesting stuff, mainstream content and a rather sexy design. What did I do for gameslife? Well, pretty much everything! I set up the whole site, organized and supervised its development, recruited its first staff members, drawn an overall strategy line, introduced it to the market and clinched the first deals in terms of publicity and content exchange. I had to do several trips, cover events and film video reviews, becoming the face of gameslife. The catch was of course the kind of content we fed the site with: mainstream stuff written in a casual tone with a lifestylish approach. Small texts full of multimedia, a hell of creativity, tons of thought, but in the end, a result I was proud of.