L33T

L33T Magazine… A l33t magazine for l33t readers. First things first though: “l33t” is how the word “elite” is written in “l33tspeak”. It’s a commonly used word in internet slang and describes something or someone that is superior to others. That was our vision for Gnet’s L33T: a polished, glossy, slick and artsy magazine about videogames and their culture: news, merchandizing, e-sports and the like. I remember we worked for days and nights on the layout, trying to perfect even the slightest detail. The final result was astounding; every company that had the chance to see the #0 issue, provided nothing but positive comments and feedback. I met people who were impressed from the result in terms of both design and content. According to our business plan, it would be distributed for free through a network of more than 100 retail stores (internet cafés, electronics’ stores, fast food stores

and more), something really novel in an era (2006-2007) when videogames’ magazines used to cost about €5-7. Unfortunately L33T never made it to the shelves since the initial capital required for its launch was never found. It remained theoretical and was lost forever in the limbo of time.