Relax & Enjoy – Public.gr
The goal here was to find a way to properly showcase the array of services the company’s skilled technicians could offer on-site. The aforementioned services could not be purchased online, since a diagnosis of the problem on-site was necessary first. This would not have been really an issue, were we not talking about the web page of the leading e-commerce brand in Greece. The challenge with “Relax & Enjoy” was to find a way to list the services offered, specifically for
branding purposes and in consistency with the site’s perception and image. In order to achieve the above, we had to work closely with the company’s IT department, since a lot of development in the site’s back end was essential; after all an e-shop is made for selling and not branding purposes. The content required significant attention as well, as it did not only have to inspire confidence, but to also offer hints and insights about potential signs of damage and malfunction. Being the project leader, I aligned the various departments (IT, Marketing, E-Commerce, PR), throughout the project development, created the content and planned the wizard-like UI, thanks to which visitors are able to learn about a specific service applicable to their device with just a few clicks.